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CUSTOM BRANDING

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the process

1

strategy

My process starts with getting to know you & your business, goals, and so on. A series of questions over a discovery call & exploring imagery helps guide me in the right direction for your brand and see your vision.

2

vision

Through collaboration & a presentation of design concepts, we'll be able to narrow down the right look & feel for your brand. I'll use custom illustrations, fonts, color palettes, and more to bring your brand to life.

3

delivery

Once you've reviewed +  approved the designs, I'll put everything together into a branding book. With this, I'll guide & define how and when to use your logos, colors, fonts, and patterns across both digital & print collateral.

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includes:

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  • Initial consultation (call or in-person), Pinterest homework, and comprehensive questionnaire to get to know you.

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  • Mood Board (Inspiration & Imagery)

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  • Development phase & creative plan with a timeline

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  • Custom Color Palette

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  • Logo Design Package (primary logo, secondary logo, brandmark, and custom illustrations)

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  • 3 Rounds of Revisions for Logo Design

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  • 1-2 Brand Patterns

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  • Typography System (2-3 Brand Fonts)

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  • Brand Style Book - explains how and when to use designs and brand elements for best practice.

branding design package

investment: $800-1,200

4-6 weeks depending on project

add-ons (optional):

  • Web Design Only (use existing branding & brand files, no branding services needed)

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  • Brand Photography - Portraits

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  • Product Photography - Lifestyle or Studio​

  • Packaging Design (boxes, envelopes, tags,
    labels, etc.) 

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  • Business Card Design (per version)

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  • Additional pages for website

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